Only last week I got the new Firefox browser installed in my computer, and I have to say it has some good improvements. My eyes were instantly caught by the search bar in the upper right corner. Even if it uses Google by default, it’s easy to select another search engine through a dropdown menu.

I started to think about the relation between browser and consumer search behavior. If you fancy a browser, are you more inclined to use a particular search engine?Can the default search engine in a browser make a difference?I started investigating the relationship between the two.

Let’s talk about browser wars

Internet Explorer was the preferred browser for years, but then Firefox came and established itself in the second place. And then Google got out its Chrome browser and it became a highly popular brower. Noted for providing extreme speeds, Chrome quickly became a serious competitor for the two aforementioned browsers.

It’s needless to say that search engines want to be the default engine or toolbar used on a browser. Even if some users customize their browsers as they see fit, not many know or want to do this. And that’s why sometimes you see how some browsers have an affinity for some search engines.

For example, almost all searches performed through Chrome use Google as a search engine. This gives Google a greater reach outside the US in the internet universe. Firefox is open source and partners with Google, and these days it’s almost always preinstalled on computers when purchased brand new.

Search Engine Watch. Even if users have a choice when it comes to the default search engine when they don’t use Chrome, we find that more than three quarter of Firefox searches are on Google. These numbers are equal in the US Internet share, and equal the numbers we see on the whole Internet.

Internet Explorer was the dominant browser for years. Even if Microsoft hold supremacy when it comes to operating systems, Internet Explorer partnered with Bing, and it seems to benefit its cause.  Search Anonymously.

On Internet Explorer, most searches take place on Bing and not on Google. Considering that almost half of internet users in the US use Internet Explorer, this provides Google a strong competitor: Bing.

mySearchDial The relevancy of results, the search experience and our behavior are the motivators that decide the choice of search engines that we use. However, keep in mind that all these factors can contribute to our search activity, but, the browser that we use also influences our decisions. Since browsers and search engines are connected, it’s easy to see why companies want to improve their browsers to get a bigger piece of the market share.