In the digital age, a business cannot just think about advertising and pricing. E-commerce must jump on the SEO wagon to rake in the searches and the revenues.
E-commerce analytics is important as you can track activity on your website, giving you a clue of how to serve your customers better. All the information is about your current visitors, however, so this does not really help you in figuring out how to gain new visitors and boost your traffic.
Competitive price optimization is important as you can keep your prices low enough for visitors to be interested in your store offerings. In the glut of e-commerce, however, your revenues and profits might be forced down just to stay competitive.
Thinking like a traditional brick and mortar store and focusing on these strategies will not help your business grow in the Information Age. You need to learn more on how the modern Yellow Pages – the Search Engine, can make or break your profits.
As of today, getting to the search page is not even enough. Maximizing the potential of the website is now all about getting to the top; first or second page. However, an important tool is right below your nose – your website’s content.
Why is Search Engine Optimization (SEO) important especially for online retailers? Here are the why’s and how’s getting your e-commerce website to the top spot by learning more about SEO.
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You can improve search result ranking through simple keywords research
Maybe you’ve already figured out your brand and your direction. You even have your vision-mission pasted everywhere on your website. Now it’s time for this message to take another medium: keywords.
It’s important to do research on keywords that you should use before embarking on an SEO strategy. It will act as a guide for when you start redoing the content on your pages. Using available analytical tools, you will figure out which keywords not to focus on (those that are too common and thus too competitive), and those that you should maximize (unique, long-tail keywords that are very specific and attune to a real customers needs). Think of anything that sets your business apart – even your location! An address posted in the website for brick and mortar stores or show rooms will rank in the local searches, another chance for you to be discovered. Do remember that it’s never a good idea to resort to keyword stuffing, especially when you attempt to use the same keyword across your entire website. It’s a spammy turn-off and it confuses Google, dividing your potential traffic among different pages instead of getting the visitor to browse your site in-depth! Create genuine and high quality content that incorporates different keywords for each page instead.
You can get an edge over competition by doing what they’re not doing
Research is important not only to know what works, but also what doesn’t. You can figure this out by snooping around your competition. What searches get you access to their website? Are they taking the coveted top spot with intuitive searches? Using online tools, you can figure out their different SEO stats: domain authority and inbound links are stats that can aid you in what it takes to overthrow them from their spot. Now that you also know more about other e-commerce sites, you will also know how to make yourself unique, more memorable and revisit-worthy.
You will get information on how to better organize your website
E-commerce websites can be a pain to organize, especially if your inventory holds a wide range of item types or stock-keeping units. Don’t make it harder for your visitor and create a website architecture that is easy to navigate and intuitive. SEO can be your turning point, using keywords to stratify and categorize.
Be future-minded and make space for your website to grow, structure-wise. Keep an organized an well-thought out flow of links that are not too broad that require dozens of pages, but not too specific that it will be difficult to expand in the future.
Keep each and every single page optimized for specific keywords that answer specific searches. Insert them into elements such as headers, file names, alt tags, descriptions, and even URLs. Make sure these keywords make sense – don’t keyword-stuff just for the sake of stuffing! Leave that for Thanksgiving…
You will get to serve your customers faster
People use search engines to find solutions to their problems. You website needs to use SEO to set it up as the solution they have been looking for all along.
A good way to turn your answer-seeking visitors into customers is a blog, with content relevant to their interests. Lots of different blog posts give you opportunities to rank on search engines apart from your main product pages. Detail your blog posts to answer their problems, and introduce your product.
Keep your blog high quality and readable. Your visitors are not robots that quantify keywords into helpfulness, and Google will even ignore your site if you keyword-stuff.
E-commerce websites are a great opportunity to reach out to local and international customers. The nature of e-commerce sites might make it seem difficult to avoid keyword-overload, but if you keep in mind your definitive, unique brand and great user experience, you can jump to the top spot. Your website can be crowned the #1 spot on the search results if you’ll use SEO to please both your human customers and search engine robots!